Jim Berlin’s “Thought For The Day” (TFTD)
We update this page daily with miscellaneous quotes, comments and musings from Jim Berlin, the founder and CEO of Logistics Plus. These daily thoughts illustrate Jim’s passion for excellence and touch on everything from business and politics to logistics and life. If you’d like to receive Jim’s “Thoughts For The Day” in an email message every day, just enter your email address in the “Subscribe to our website updates” field on this page and we’ll add you to our subscription list (you’ll also receive our periodic News & Notes website updates).

Same River Twice
“No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.” -Heraclitus


Impossible Things
“Alice laughed. ‘There’s no use trying,’ she said. ‘One can’t believe impossible things.’ “I daresay you haven’t had much practice,” said the Queen. “When I was your age, I always did it for half-an-hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast”. -Lewis Carroll

Endless Sea
“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” -Antoine de Saint-Exupery

Thou Shalt Progress
“Teach thy tongue to say ‘I do not know’, and thou shalt progress.” -Maimonides

Truer Than True
“What’s truer than true? No one alive is youer than you!” -Dr. Seuss

Expression Of Love
“Respect is one of the greatest expressions of love.” -Miguel Angel Ruiz

Explain It Simply
“If you can’t explain it simply, you don’t understand it well enough.” -Albert Einstein



Keep Your Mind Even
“Remember when life’s path is steep to keep your mind even.” -Horace


Downgrading The Next Guy
“I don’t see the benefit of downgrading the next guy to help myself. That doesn’t help me, nor does it help him.” -Duke Johnson

Buried Land Mines
“There will be plenty of buried land mines on the road to success. No need to EVER step on the ones that you can easily see.”


Make Your Opponent Believe
“The idea is not to block every shot. The idea is to make your opponent believe that you might block every shot.” -Bill Russell (RIP)

Roast Duck
“Man stand on corner with mouth open for long time before roast duck flies in.” Thanks to Bob Moore for today’s thought

There’s always a bigger fish
Don’t compare. Just become the biggest/best that YOU can be.

I do not know
“Teach thy tongue to say ‘I do not know,’ and thou shalt progress.” –Maimonides
