Four tips for a successful new product launch by DC Velocity

DC Velocity New Product LaunchesLogistics Plus recently had the opportunity to participate in an article for DC Velocity magazine. The article, written by Toby Gooley, contributing editor for the publication, offers manufacturers and retailers the following four (4) tips on managing the logistics for a new product launch or rollout (a new, developing area of expertise for Logistics Plus).

  1. Provide plenty of advance notice.
  2. Clearly communicate requirements and expectations.
  3. Work with your providers to anticipate the new product’s impact on operations and costs.
  4. Choose a partner with experience in handling new-product launches.

You can read the entire online version of the article here:

Matt Bosko, senior logistics specialist and project manager, and Scott Frederick, vice president of marketing, were both cited in the article.